주위의 많은 사람들이 담배를 못 끊거나 끊었다가 다시 시작하는 것을 본다. 흡연자는 비흡연자보다 암에 걸릴 확률이 10배니 100배니 하는 무시무시할 정도의 경고들을 보면, 단순히 담배가 중독성이 강하다는 것만으로 수많은 흡연자들이 담배를 끊지 못한 것을 설명하기는 쉽지 않은 것 같다. 이렇게 해로운 담배를 왜 사람들은 끊지 못할까? 왜 이러한 근시안적인 행동을 할까?... [첨부 1]

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